Digital Marketing - The Fast Lane
15 - 18 October 2016For Professional Marketers Who Want to Catch UP With The Digital Age
Digital Overview
Digital channels and your Strategy.. Disruptive digital technologies and your future in marketing
Rich Topics & Practical Sessions
Online segmentation, targeting, user experience, Email for B2B/B2C… all practical
Hot Trends & Martech
What’s hot in digital marketing and the top tools marketers are using these days
Workshop: How To Lead in Digital
Put what you have learnt into an action plan for your organization’s benefits
Fast Lane: A Higly Practical Program To Dive Into The Digital Marketing world
Fast lane is a unique program tailored for professional marketers who want to get into the digital marketing world.
The marketer who will join this program will get an overview to raise her awarness of digital marketing areas and how they fit in marketing plans. This will cover digital marketing objectives, online business models and available digital channels.
Then, a deep understanding of the most important areas will be developed and supported by practical sessions.
The GITEX tour is planned as an eye opener to make Sudanese marketers witness how fast digital marketing is evolving and also to source the latest solutions.
The Program
The sessions start theories, practical examples and then hands-on labs. Each candidate will get
Digital Marketing Training
16 Hours
Rich topics supported by practical work
Gitex 2016 Visit
A visit to Gitex Digital Marketing Exhibition to witness how rapidly evolving digital marketing
Closing Workshop
4 Hours
How to apply the gained skills for your organization’s benefit.
Program Outline
The sessions start theories, practical examples and then hands-on labs. Each candidate will get
Digital Landscape
This session is designed to give you the big picture of the digital world. Understanding online customers, digital channels and tools and typical digital marketing activities.
By the end of this module, you will be familiar with the environment of today’s Marketing Departments.
Digital CRM
Learn and practice how to acquire, convert and retain online customers emphasizing the B2B domain.
Detailed information will be provided on online sales and lead generation.
Email Marketing
Theories and practicals on the most efficient channel ever, Email Marketing.
Learn and implement email campaigns integrated with Social Media & Website
Social Media B2B & B2C
Differentiated from other programs, this topic provides a high professional knowledge for the strategists.
A focus will be on B2B social challenges.
Search Engine Marketing (Paid & Organic)
Learn to take advantage of people searches. How to rank your website pages at the top of search results? How can Sudanese companies use Paid search despite the known restrictions.
Content Marketing
Learn the secrets of content marketing. How to create killer contents and distribute them properly.
You will learn how to win big clients through content marketing supported by email automation.
Online Surveys, Segmentation, Targeting and Personalization
Learn and practice how digital marketers used to understand their audience, segment, utilize technologies to target and personalize offerings to them.
This one of the modules that will show you the real power of digital marketing.
Essential Web design for marketers
Don’t worry.. it’s simpler that most marketers think.. NO programming skills NO IT skills required at all.
This session will give you the sufficient understanding required to decide what should go what shouldn’t into your company website and how to make it a pleasant place for your customer.
Workshop Outline
As closing of the program and adapting martechs from Gitex, the workshop comes to push toward implementing the gained skills in each participant’s organization.
How to lead your organization to dominate the digital channels in Sudan applying the gained digital marketing skills
Adapting the latest technologies to Sudan market considering the known restrictions
What To Expect
The sessions start theories, practical examples and then hands-on labs. Each candidate will get
Email Marketing Free Account
You get an account to launch an email marketing campaign that integrates social media and website.
Additionally, you will be able to plan and implement effective marketing automation workflows
Free Live Website For Practicing
Don’t worry.. No programming, design skills nor any IT experience is needed.
It’s easy and simple so that every participant will be able to do it.
You will be able to effectively supervise this important marketing channel.
Free Conversion Rate Optimization Account
The purpose is to practice website optimization for the seek of generating more sales and leads through your company site.
Learn and practice how to conduct digital surveys and segmentation.
Complete Practical Guide
Go home with a step by step guide of all practical works you have done during the program.
We want to be sure that you find a detailed reference so you can implement these steps in your real life work.
Free Conversion Rate Optimization Account
The purpose is to practice website optimization for the seek of generating more sales and leads through your company site.
Learn and practice how to conduct digital surveys and segmentation.
Complete Practical Guide
Go home with a step by step guide of all practical works you have done during the program.
We want to be sure that you find a detailed reference so you can implement these steps in your real life work.
The Impact of Fast Lane Program
It’s an important step to adopt digital marketing in your organization which, ultimately, put it in the right direction.
- Accelerates Digital Marketing Adoption 99%
- Accelerates Digital Marketing Adoption 99%
- Accelerates Digital Marketing Adoption 99%
Trainers

Mohammed Elgaily
CEO, eMarketing

Valantin Radu
CEO, Marketizator

Dr. Jurgen Spangl
Head of Global Design, Atlassian

Luxury Hotel Room in Dubai
FREE 5 Days Stay
Round trip + Transportation from/to Dubai Airport


Access To Gitex
Cutting edge technologies and experiences
Your visit to GITEX will open a huge number of development possibilities for you and your company. The top vendors & experts in digital marketing come every GITEX to share their solutions and expertise.

Luxury Hotel Room in Dubai

Travel with Emirates Airlines

Access To Gitex
Course Program
- 10:00 AM – 01:00 PM REGISTRATION
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- 01:20 PM – 01:50 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 02:00 PM – 02:20 PM Coffee Break
- 02:20 PM – 03:00 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 10:00 AM – 01:00 PM REGISTRATION
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- 01:20 PM – 01:50 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 02:00 PM – 02:20 PM Coffee Break
- 02:20 PM – 03:00 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 10:00 AM – 01:00 PM REGISTRATION
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- 01:20 PM – 01:50 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 02:00 PM – 02:20 PM Coffee Break
- 02:20 PM – 03:00 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 10:00 AM – 01:00 PM REGISTRATION
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- 01:20 PM – 01:50 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
Eam ut nisl exerci erroribus, eum ne facer assueverit, nec ex modus definitione
- 02:00 PM – 02:20 PM Coffee Break
- 02:20 PM – 03:00 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 10:00 AM – 01:00 PM REGISTRATION
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- 01:20 PM – 01:50 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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- 02:00 PM – 02:20 PM Coffee Break
- 02:20 PM – 03:00 PM THE PREDICTIVE TRANSFORMATION OF B2B MARKETING
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Full Package
*Before 6 October- Fast Lane Training
- Closing Day Workshop
- Gitex 2016 Access
- Flight Ticket
- Free Email Marketing Account
- Free Conversion Optimization Account
- Free Website for Practicing
Training Package
You arrange your trip- Fast Lane Training
- Closing Day Workshop
- Gitex 2016 Access
- Free Email Marketing Account
- Free Conversion Optimization account
- Free Website for Practicing
NOT Included
– Flight ticket– Entry Visa– Hotel Stay
GITEX Conference
For IT and Non-Marketers- Gitex 2016 Conference
- 3 Nights Hotel Stay
- Facilitating Entry Visa
- Facilitating Flight Ticket
GITEX Exhibition
For IT and Non-Marketers- Gitex 2016 1 Day Pass
- 3 Nights Hotel Stay
- Facilitating Entry Visa
- Facilitating Flight Ticket
Location
GET IN TOUCH
CONTACT US
Our Office
Riyadh Al-Mashtal Street