Digital Marketing - The Fast Lane

15 - 18 October 2016

For Professional Marketers Who Want to Catch UP With The Digital Age

RESERVE YOUR SEAT NOW

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Digital Overview

Digital channels and your Strategy.. Disruptive digital technologies and your future in marketing

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Rich Topics & Practical Sessions

Online segmentation, targeting, user experience, Email for B2B/B2C… all practical

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Hot Trends & Martech

What’s hot in digital marketing and the top tools marketers are using these days

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Workshop: How To Lead in Digital

Put what you have learnt into an action plan for your organization’s benefits

Fast Lane: A Higly Practical Program To Dive Into The Digital Marketing world

Fast lane is a unique program tailored for professional marketers who want to get into the digital marketing world.

The marketer who will join this program will get an overview to raise her awarness of digital marketing areas and how they fit in marketing plans. This will cover digital marketing objectives, online business models and available digital channels.

Then, a deep understanding of the most important areas will be developed and supported by practical sessions.

The GITEX tour is planned as an eye opener to make Sudanese marketers witness how fast digital marketing is evolving and also to source the latest solutions.

The Program

The sessions start theories, practical examples and then hands-on labs. Each candidate will get

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Digital Marketing Training

16 Hours

Rich topics supported by practical work

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Gitex 2016 Visit

A visit to Gitex Digital Marketing Exhibition to witness how rapidly evolving digital marketing

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Closing Workshop

4 Hours

How to apply the gained skills for your organization’s benefit.

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Program Outline

The sessions start theories, practical examples and then hands-on labs. Each candidate will get

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Digital Landscape

This session is designed to give you the big picture of the digital world. Understanding online customers, digital channels and tools and typical digital marketing activities.

By the end of this module, you will be familiar with the environment of today’s Marketing Departments.

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Digital CRM

Learn and practice how to acquire, convert and retain online customers emphasizing the B2B domain.

Detailed information will be provided on online sales and lead generation.

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Email Marketing

Theories and practicals on the most efficient channel ever, Email Marketing.

Learn and implement email campaigns integrated with Social Media & Website

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Social Media B2B & B2C

Differentiated from other programs, this topic provides a high professional knowledge for the strategists.

A focus will be on B2B social challenges.

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Search Engine Marketing (Paid & Organic)

Learn to take advantage of people searches. How to rank your website pages at the top of search results? How can Sudanese companies use Paid search despite the known restrictions.

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Content Marketing

Learn the secrets of content marketing. How to create killer contents and distribute them properly.

You will learn how to win big clients through content marketing supported by email automation.

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Online Surveys, Segmentation, Targeting and Personalization

Learn and practice how digital marketers used to understand their audience, segment, utilize technologies to target and personalize offerings to them.

This one of the modules that will show you the real power of digital marketing.

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Essential Web design for marketers

Don’t worry.. it’s simpler that most marketers think.. NO programming skills NO IT skills required at all.

This session will give you the sufficient understanding required to decide what should go what shouldn’t into your company website and how to make it a pleasant place for your customer.

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Workshop Outline

As closing of the program and adapting martechs from Gitex, the workshop comes to push toward implementing the gained skills in each participant’s organization.

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How to lead your organization to dominate the digital channels in Sudan applying the gained digital marketing skills

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Adapting the latest technologies to Sudan market considering the known restrictions

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What To Expect

The sessions start theories, practical examples and then hands-on labs. Each candidate will get

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Email Marketing Free Account

You get an account to launch an email marketing campaign that integrates social media and website.

Additionally, you will be able to plan and implement effective marketing automation workflows

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Free Live Website For Practicing

Don’t worry.. No programming, design skills nor any IT experience is needed.

It’s easy and simple so that every participant will be able to do it.

You will be able to effectively supervise this important marketing channel.

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Free Conversion Rate Optimization Account

The purpose is to practice website optimization for the seek of generating more sales and leads through your company site.

Learn and practice how to conduct digital surveys and segmentation.

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Complete Practical Guide

Go home with a step by step guide of all practical works you have done during the program.

We want to be sure that you find a detailed reference so you can implement these steps in your real life work.

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Free Conversion Rate Optimization Account

The purpose is to practice website optimization for the seek of generating more sales and leads through your company site.

Learn and practice how to conduct digital surveys and segmentation.

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Complete Practical Guide

Go home with a step by step guide of all practical works you have done during the program.

We want to be sure that you find a detailed reference so you can implement these steps in your real life work.

The Impact of Fast Lane Program

It’s an important step to adopt digital marketing in your organization which, ultimately, put it in the right direction.

Accelerates Digital Marketing Adoption 99% 99%

Accelerates Digital Marketing Adoption 99% 99%

Accelerates Digital Marketing Adoption 99% 99%

Trainers

Mohammed Elgaily

CEO, eMarketing

Valantin Radu

CEO, Marketizator

Dr. Jurgen Spangl

Head of Global Design, Atlassian

Luxury Hotel Room in Dubai

FREE 5 Days Stay

Round trip + Transportation from/to Dubai Airport

Access To Gitex

Cutting edge technologies and experiences

Your visit to GITEX will open a huge number of development possibilities for you and your company. The top vendors & experts in digital marketing come every GITEX to share their solutions and expertise.

Luxury Hotel Room in Dubai

Travel with Emirates Airlines

Access To Gitex

Course Program

15 OCTOBER 2016

10:00 AM – 01:00 PM REGISTRATION