Online visibility plays a crucial role when it comes to businesses performance, it’s vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to engage more with your business.
“Why building a website?” is one of the frequently asked questions in this digital era, it doesn’t matter whether your business is small or big, if you have a business then you need to build a website. Here are some of the main reasons that explains why having a website is important for your business.
- Your own competitive edge.
Surely having a presence in social media channels is important, but does that mean to neglect an actual business website? Of course not! In social media platforms you have a limited control over who you want to reach and how you want to be seen, unlike having a website that allows you to be in total control of everything.
Creating a presence on social media platforms is a piece of cake! everyone can do it, This is where people become suspicious when dealing with a business that only has social media presence but doesn’t have an actual website that they can trust. Building a website for your business builds authority and trust, it shows that you took the effort and time to create and maintain the image you’re working on.
A website enables you to choose the means of communication you want, and the way of engagement you prefer, you’re free to decide how your email design looks like or structuring your contests rules. in addition to building an Email list (through providing incentives to gather your visitors information). However, this list might be one of your best sales tools.
- Insights and analytics.
Social media platforms gives you a limited access to data needed to evaluate your performance. On the other hand, having a website gives you the accessibility to insights and data needed to help you increase your visibility and work on your rankings (organic search, SEO) to better your inbound marketing strategies and eventually your overall growth.
- Marketing & Sales.
With a business website you can provide a trusted information about your products/services where the customers would seek, other sales promotions you might offer, you can create your calls to action however you like, also you can gather more information about your leads to complete the transactions offered offline. A website is a powerful marketing & sales tool you cannot neglect.
- 24/7/365 accessibility.
A website that’s operating around the clock provides convenience and effectiveness for the visitors. It gives them access to information about you, your business and what you offer easily and promptly.