Nowdays, online visibility plays a crucial role when it comes to businesses performance. It’s vital to position yourself online with a strong, professional digital presence that gives customers the impression you want and build the trust in the virtual space. 

Why should I have a website?

it’s really difficult to understand the reason behind such a question in this digital era where majority of people are relying heavily on websites and mobile apps to access information and to accomplish different tasks in their daily lives.

It might be that sometimes people associate the website with the business size. However, that’s completely wrong! it doesn’t matter whether your business is small or big, if you have a business then you need to build a website.  Here are some of the main reasons that explain this “outdated question”. Hopefully you make a decision and invest in a web design project.  

Your website supports your own competitive edge 

 Surely having a presence in social media channels is important, but does that mean to ignore your own online space? that’s your business website. Of course not! In social media platforms you have a limited control over your presence. You’re following whatever layout rolled-out by the social network.. you can’t touch the layout to have a custom look and feel. In contrast, designing your own website allows you to be in total  control of everything, the look and feel and the type of content and much more flexibility. 

Credibility

Creating a presence on social media platforms is a piece of cake! everyone can do, This is where people become suspicious when dealing with a business that has a social media presence but doesn’t have a dedicated website. Therefore building a business website helps you build authority and trust, it shows that you pay an effort and time to create and maintain a digital presence. This would be translated into credibility and bright brand image.

Communication

A website enables you to choose the means of communication you want, and the way of engagement you prefer,  you’re free to decide how your email design looks like or structuring your contests rules. in addition to building an Email list (through providing incentives to gather your visitors information). However, this list might be one of your best sales tools.

Insights and analytics

Social media platforms gives you a limited access to data needed to evaluate your performance. On the other hand, having a website gives you the accessibility to insights and data needed to help you increase your visibility and work on your rankings (organic search, SEO) to better your inbound marketing strategies and eventually your overall growth.

Marketing & Sales

With a business website you can provide a trusted information about your products/services where the customers would seek, other sales promotions you might offer, you can create your calls to action however you like, also you can gather more information about your leads to complete the transactions offered offline. A website is a powerful marketing & sales tool you cannot neglect.

24/7 availability

A website that’s operating around the clock provides convenience and effectiveness for the visitors. It gives them access to information about you, your business and what you offer easily and promptly.

These are the main reasons we came up with and from our experience in web design, no company regrets their decision of designing a professional website. So, if you don’t have a website, take the decision and it will be a good step towards a digital transformation.

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